- 105,00 kr
The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science.
You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.
Cialdini’s Principles of Persuasion:
ReciprocationCommitment and ConsistencySocial Proof Liking AuthorityScarcityUnity, the newest principle for this edition
Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—Influence is a comprehensive guide to using these principles to move others in your direction.
APPLE BOOKS REVIEW
The ability to persuade people is a powerful tool. In this insightful guide, psychologist Robert B. Cialdini demystifies this skill, offering concrete illustrations of the easy and ethical way to get to “yes.” He breaks the process down into a handful of principles that play an unconscious role in persuasion and uses real-life cases to illustrate how each of them works. For example, the importance of liking the person who’s trying to convince you was a huge factor in Tupperware’s success—the company struck gold by having customers buy their products directly from friends and neighbors. We were also intrigued by Cialdini’s anecdote about the power of reciprocity, which led Ethiopia—a nation struggling with a famine—to send emergency aid to Mexico following a devastating 1985 earthquake, simply because Mexico had done the same thing for Ethiopia 50 years earlier. Cialdini’s principles are invaluable for entrepreneurs and business leaders, and they’re fascinating for anyone interested in human behavior. Whether you’re buying a car or negotiating screen time with a teenager, Influence is a total game changer.