Issues for the Consulting Behavior Analyst: Eo's, Sd's, And Promoting Business Versus Promoting the Science of Behavior Analysis‪.‬

Recently there has been an increased interest in Skinner's (1957) Verbal Behavior, most notably among parents of children with autism seeking to reverse and correct the devastation of the condition. The current commentary suggests that with the "new" popularity of Skinner's analysis and the subsequent application in clinical treatment that behavior analyst's have a responsibility to properly educate the community about the history of the analysis of verbal behavior and to adequately train people who conduct behavior protocols using Skinner's analysis or suffer the lessons of the past. **********