P&G Is Selling Oxydol!(Company Overview)
Entrepreneurship: Theory and Practice 2011, March, 35, 2
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- 25,00 kr
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- 25,00 kr
Publisher Description
Todd Wichmann and Rich Owen must decide whether to leave their dream jobs working for Procter & Gamble (P&G) and start their own business. They need to engage in the business planning process to decide whether to purchase Oxydol, one of the oldest detergent brands at P&G. This includes assessing whether Oxydol represents a good opportunity and if they can turn around the brand's declining sales. The most difficult challenge for Todd and Rich, though, involves finding venture capital funding for purchasing a detergent brand at a time when venture capitalists invest mainly in high technology and Internet ventures. Julius Caesar, Act IV, Scene III
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