Reflections for the Effective Capital Campaigner

The capital campaign is a statement of will, but it had better be a statement of potantial. A successful campaign has far greater ramifications than the organization's leadership ever foresees. The successful campaign creates a new organization, not just a bigger one - an organization that recognizes its past only as a developmental phase of what is to become. The bar is raised, but the confidence level jumps even while being pressed to keep pace with ever-escalating expectations.
Capital campaigns are for achievers, not the mere hopeful.
With those words as a sendoff, Norvell proceeds to lay otu some basic insights about how organizations behave in a capital campaign and how to ghet them to operate better. His sage observations are linked with insightful and sometimes witty quotations from the famous and nearly so.