Target Groups Untangled: The Small Business & Entrepreneur's Guide to Finding and Knowing Your Ideal Target Groups

Do you feel lost when it comes to marketing your startup or business, not knowing where to begin or what to do? Are you not sure who you should even be marketing to?

Target Groups Untangled is the second book in a series written to untangle the subject of marketing for entrepreneurs and small- and medium-sized businesses. Having worked with hundreds of businesses, Thoranna Jonsdottir offers a clear path through the marketing jungle consisting of five main elements which provide the key to a powerful marketing strategy and program. Based on practical experience, yet firmly grounded in academic research, Thoranna manages to explain things in a practical, jargon-free way – so you can put the principles to use in your business straight away and achieve results.

In this book you will learn:
* How to identify and prioritise the target groups for your business so you can have maximum focus and effectiveness in your marketing activities.
* How to know and understand your target groups so that you can reach them with the most compelling, relevant marketing message at the optimal time and place.
* How to communicate this information about your target groups to your staff and collaborators so that together you can reach them with a strategy that gets real results.

BONUS! Get your free copy of the first book, Marketing Untangled: The Small Business & Entrepreneur’s Map Through The Marketing Jungle in the reader resources for this book, and make sure to sign up for notifications about new books in this series at thoranna.is/marketinguntangledseries.

COMING SOON:

Competition Untangled: The Small Business & Entrepreneur’s Guide to Knowing Your Competition

Branding Untangled: The Small Business & Entrepreneur’s Guide to Building Your Brand

Marketing Communications Untangled: The Small Business & Entrepreneur’s Guide to Choosing the Right Marketing Communications Tools

Marketing Systems Untangled: The Small Business & Entrepreneur’s Guide to Setting Up an Effective Marketing System

Thoranna Jonsdottir’s many years of marketing and branding experience within global advertising, IT, and finance industries has led her to marketing consultation and various entrepreneurial projects. It is her greatest passion to use her creativity and ingenuity to help entrepreneurs build loveable businesses. Thoranna holds an MBA with distinction from the University of Westminster in London. The Marketing Untangled series is the culmination of Thoranna’s work.