The Rules of Contagion

Why Things Spread - and Why They Stop

    • 49,00 kr
    • 49,00 kr

Publisher Description

An Observer Book of the Year
A Times Science Book of the Year
A New Statesman Book of the Year
A Financial Times Science Book of the Year

'Astonishingly bold' Daily Mail

'It is hard to imagine a more timely book ... much of the modern world will make more sense having read it.' The Times


We live in a world that's more interconnected than ever before. Our lives are shaped by outbreaks - of disease, of misinformation, even of violence - that appear, spread and fade away with bewildering speed. To understand them, we need to learn the hidden laws that govern them. From 'superspreaders' who might spark a pandemic or bring down a financial system to the social dynamics that make loneliness catch on, The Rules of Contagion offers compelling insights into human behaviour and explains how we can get better at predicting what happens next.

Along the way, Adam Kucharski explores how innovations spread through friendship networks, what links computer viruses with folk stories - and why the most useful predictions aren't necessarily the ones that come true.

Now revised and updated with content on Covid-19.

GENRE
Professional & Technical
RELEASED
2020
13 February
LANGUAGE
EN
English
LENGTH
406
Pages
PUBLISHER
Profile
SIZE
1.7
MB

More Books by Adam Kucharski

2021
2021
2020
2020
2017
2016

Customers Also Bought

2019
2020
2020
2021
2017
2020