Waging Business Warfare: Lessons from the Military Masters in Achieving Competetive Superiority - Revised and Updated Edition

In business, winning may be impossible--unless you are a master of military strategy. The same techniques that made Napoleon an incomparable conqueror are still being employed today by business and financial giants. This book shows how it can be done. Edited and updated for 2014 with an extensive new preface by the author.

"Wherever you are on this globe–in this hemisphere or another–and however much business is changing shape before your eyes from day to day, even it seems at times, from hour to hour–the way to win business competitions never varies, never changes. And never will and never has for the thousands of years people have been engaged in business. Let the vast world transform itself from shops and showrooms to e-commerce outlets and enormous warehouses and fulfillment centers and monolithic super-corporations such as Walmart whose worldwide work force of 2.2 million people is almost beyond comprehension–the essence of business remains the same. Two or more competitors, each seeking a profit, are in hot pursuit of the same customers and the same currency, and each is looking for an edge. Where there are profits to be made, as surely as the sun will rise tomorrow there will be competition. And at times the competition will be intense, and the fate of the businesses and careers may depend on who at the end of the fray has a higher share of those profits. You may say, "We are not obsessed with the competition, with competing." But your competitors may have an-us-versus-them mentality and be obsessed with you. They do not have your best interests at heart, to put it mildly. The promise of profits makes what is now yours appealing to them. So it is wise, as it is said in warfare, to be prepared for anything." - From the Preface by David Rogers

ABOUT THE AUTHOR:

Two of David J. Rogers’ works--Fighting to Win: Samurai Techniques for Your Work and Life and Waging Business Warfare: Lessons From the Military Masters In Achieving Corporate Superiority--were bestsellers in major cities in the U.S., Europe, and Japan. An internet readers’ poll identified Fighting to Win-- the application of Zen and the samurai “way” to everyday American life--as the best self-improvement motivational book ever written. His series of articles on Fighting to Win received among the highest readership ratings ever for Success magazine. Waging Business Warfare was featured in The Pryor Report, Boardroom Reports, Executive Book Summaries, the Washington Post, Publisher’s Weekly, Gannett News Service, Tribune News Service, and many other executive newsletters, journals, and newspapers. His work on motivation and marketing has appeared in other commercial magazines, and he was Contributing Editor of Success magazine, Radio Ink, the Gavin Report, the New American Worker, and Strategic Thinking. A noted public speaker who has consistently been called “unique” and “original,” he has provided presentations on Fighting to Win and Waging Business Warfare to more than 150,000 people across the United States, Canada, and Europe. Ninety-seven per cent said they would recommend him “very highly” to co-workers or friends. His books have been used as texts in undergraduate and graduate schools here and overseas .He has written nine other books for Sage Publications, the University of Michigan’s Institute of Labor and Industrial Relations, the Work in America Institute, and the U.S. government. He served as a consultant with Chrysler Corporation, GM, Ford, ABC, CBS, Viacom, Pepsi, and many other major corporations, as well as scores of small businesses--particularly those in highly competitive industries.