What the Font?! - A Manga Guide to Western Typeface
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- 89,00 kr
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- 89,00 kr
Publisher Description
When the designer in a small production company disappears, Marusu is forced to take over the job of creating logos. Unfortunately, Marusu is a sales rep who doesn't know the first thing about fonts. Luckily, Helvetica, the personification of that font, appears to guide Marusu into the world of typeface and design. Learn about typography in this fun manga story with anthropomorphic fonts as your guide!
PUBLISHERS WEEKLY
Ashiya delightfully anthropomorphizes typefaces in a manga that's equal parts magical-realist narrative and desktop reference guide for typographic designers. Amateur designer Marusu travels through the imaginary world of personified typefaces, guided in part by Helvetica, the "highly versatile king of typefaces" (and in which most of the reference material that accompanies each page's strip is set). As Marusu delves deeper into the world of font, she meets typefaces whose character designs incorporate their real functionality and histories Arial is shy about being born as a Helvetica knockoff, Times New Roman's represented as a college lecturer, and Caslon wears her hair thicker on one side to represent the differing widths of her strokes. The manga takes its influence from Himaruya's Hetalia series (though amusingly the Japanese original was published as Tonari no Helvetica or "My Neighbor Helvetica," a sly Miyazaki reference). Ashiya's nerdy, pun-filled sense of humor is a joy and a pleasant counterpoint to the well-sourced reference material. This one's a no-brainer for lighthearted manga fans and design and publishing professionals alike.
