"You! Me! Let's Try to Make Some Mo-Ney!!!"‪.‬

Executive Summary Since March 14, 2005, nearly every business day at 6 PM Eastern Standard Time (EST) there is an hour-long show on the cable financial network CNBC. The program, called Mad Money, is billed as a briefing on personal investment. Jim Cramer, the energetic host, offers his "buy" and "sell" recommendations of companies in an effort to help the audience to "... try to make money." We analyze recommendations made on Jim Cramer's show along two lines of inquiry. First, we estimate the immediate impact of Cramer's recommendations by considering the market reaction subsequent to a broadcast. Second, we examine the effect of his investment advice on the stock price of Mad Money picks, and on the direct competitors of the recommended companies.