Decisive
-
- $21.99
Publisher Description
Brought to you by Penguin.
Just making a decision can be hard enough, but how do you begin to judge whether it's the right one? Chip and Dan Heath, authors of #1 New York Times best-seller Switch, show you how to overcome your brain's natural shortcomings.
In Decisive, Chip and Dan Heath draw on decades of psychological research to explain why we so often get it very badly wrong - why our supposedly rational brains are frequently tripped up by powerful biases and wishful thinking. At the same time they demonstrate how relatively easy it is to avoid the pitfalls and find the best answers, offering four simple principles that we can all learn and follow. In the process, they show why it is that experts frequently make mistakes. They demonstrate the perils of getting trapped in a narrow decision frame. And they explore people's tendency to be over-confident about how their choices will unfold.
Drawing on case studies as diverse as the downfall of Kodak and the inspiring account of a cancer survivor, they offer both a fascinating tour through the workings of our minds and an invaluable guide to making smarter decisions.
Winner in the Practical Manager category of the CMI Management Book of the Year awards 2014.
© Chip and Dan Heath 2020 (P) Penguin Audio 2020
APPLE BOOKS REVIEW
From big decisions to small, we’re constantly making choices that shape our lives. But what if our natural ways of doing that can’t be trusted? Decisive addresses biases and other inherent flaws in our thought processes, breaking down common modes of analysis step by step. Backed by a wealth of facts and stats, this audiobook offers a practical, illuminating reset for subtly irrational tendencies. You’ll learn how to rethink the common pro/con list and implement helpful “tripwires” to alert you when you’re in autopilot mode. Eloquently read by Kaleo Griffith, this is another essential text for work, life and family from the Heath brothers, the behavioural experts behind Made to Stick and Switch.
