Yes, It’s Your Fault!: From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth (Unabridged)

Tired of the perpetual tug-of-war between your sales and marketing teams? "Yes, It's Your Fault!" offers a no-nonsense approach to bridging the gap and driving true collaboration—once and for all. Demandbase Chief Marketing Officer Kelly Hopping and Chief Sales Officer John Eitel, seasoned experts in the field, dissect the root causes of misalignment and provide a roadmap for tangible progress to practitioners and aspiring leaders in the B2B world.

With engaging anecdotes and pragmatic insights, this book breaks down complex issues into manageable strategies. From overcoming the pitfalls of technology reliance to navigating the challenges of personality differences, Hopping and Eitel offer actionable steps to bring alignment to your organization.

Discover how to:

Understand the underlying dynamics fueling sales and marketing misalignment

Implement practical solutions without disrupting day-to-day operations

Cultivate a culture of collaboration and unity for long-term success

...and much more.

"Yes, It's Your Fault!" is the go-to guide for transforming finger-pointing and blame into handshakes and accountability—and unlocking the full potential of your organization.