David Aaker

Aaker on Branding

The Future of Purpose-Driven Branding

Creating Signature Stories

Owning Game-Changing Subcategories

On branding

Las marcas según Aaker

Aaker on Branding: The Playbook to Building Strong Brands (Unabridged)

The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society (Unabridged)

Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age (Unabridged)

Spanning Silos: The New CMO Imperative (Unabridged)