Packed with practical advice this book is the primer you need to develop your marketing, managerial, and leadership skills. This book provides the essentials of marketing strategy and competitive positioning, digital marketing, social media marketing, and developing and executing a marketing plan. This book will help you achieve more, faster, and reach your full potential. To reach your full potential you need to master new business and personal skills.
You’ll find best practices on topics from understanding financial statements and the fundamentals of strategy to negotiation and marketing. The book’s brief sections allow you to target the solutions you need quickly, or take a deeper dive if you need more context. This book is designed so you can immediately start implementing the ideas into your work.