• $26.99

Publisher Description

Airlines are competitive and complex businesses and great airlines don't just happen. In British Airways' case it has been a long journey - in fact, it has been many millions of journeys of customer expectations, experiences and emotions, connected by tradition, innovation and service. From advertising to airports, from first impressions to final destination, every detail informs and shapes the customer experience and shapes those journeys. Using an incredible wealth of material from the British Airways archive, curator Paul Jarvis takes us through the decades from the 1940s to the present, exploring the evolution of adver tising, interiors, on-board experience and crew uniform fashions, and how these have come together to shape not only the internationally renowned British Airways brand but the way we view commercial aviation.

GENRE
Non-Fiction
RELEASED
2015
15 April
LANGUAGE
EN
English
LENGTH
160
Pages
PUBLISHER
Amberley Publishing
SELLER
Amberley Publishing Holdings Limited
SIZE
11.4
MB

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