Consumer Research
Postcards From the Edge
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- $43.99
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- $43.99
Publisher Description
Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include:
* chronicle, composition and fabulation in consumer research
* postmodern approaches to pluralism in consumer research
* marketing in cyberspace
* poststructuralism in marketing
* semiotics in marketing and consumer research
GENRE
Business & Personal Finance
RELEASED
2005
23 June
LANGUAGE
EN
English
LENGTH
428
Pages
PUBLISHER
Taylor & Francis
SELLER
Taylor & Francis Group
SIZE
2
MB