Digital Marketing Fundamentals

Publisher Description

The world isn’t just going digital, it’s already there... Full of potential and full of unknowns, a brand needs a plan when entering this new world.

A digital marketing plan doesn’t need to be complex, but it does need to be cohesive. A united brand with a united voice across these mediums is not a luxury―in today’s marketplace, it is a necessity. 

We are about to view concrete descriptions of  how video, social, mobile, and pay-per-click (PPC) marketing have become the pillars of a cohesive digital plan. Unlike the marketing channels of old (where a wide net was cast in hopes of catching customers) these digital opportunities provide reach and precision.

  • GENRE
    Business & Personal Finance
    RELEASED
    2013
    26 February
    LANGUAGE
    EN
    English
    LENGTH
    14
    Pages
    PUBLISHER
    Into The Wild Marketing
    SELLER
    Into The Wild Marketing
    SIZE
    14
    MB

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