Digital Threads

MULTI-AWARD-WINNING DIGITAL MARKETING GUIDE

Winner: 2024 American Book Fest Best Book Awards (Marketing & Advertising) | 2024 Goody Business Book Awards (Digital Marketing) | 2024 International Firebird Book Award (First Place) | 2024 Royal Dragonfly Book Awards (First Place)

Are you a small business owner or entrepreneur struggling to navigate the overwhelming world of digital marketing?

In today's digital-first economy, having a strong online presence isn't optional—it's essential for survival. But with constantly changing algorithms, endless social media platforms, and complex marketing technologies, where do you even begin?

Digital Threads: The Small Business and Entrepreneur Playbook for Digital First Marketing is your comprehensive roadmap to mastering digital marketing—without the overwhelm, complexity, or big-brand budgets.

WHAT YOU'LL LEARN:

• SEO strategies to improve your search engine rankings and get found online
• Social media marketing techniques that actually build engagement and drive results
• Content marketing frameworks to establish authority and attract your ideal customers
• Email marketing best practices to nurture leads and increase conversions
• Influencer marketing tactics scaled for small business budgets
• AI-powered tools to streamline your marketing and boost efficiency
• Content repurposing methods to maximize every piece of content you create
• Marketing automation systems to scale your efforts without burning out

WHY THIS BOOK IS DIFFERENT:

Written by Neal Schaffer—a globally recognized Fractional CMO, keynote speaker, university educator at Rutgers Business School and UCLA Extension, and bestselling author—Digital Threads distills over a decade of hands-on experience into actionable, step-by-step strategies designed specifically for small businesses and entrepreneurs.

No fluff. No theory without application. Just practical, proven frameworks you can implement immediately.

PRAISE FOR DIGITAL THREADS:

"A highly useful, invigoratingly people-centered approach to digital marketing." — Kirkus Reviews

"The quintessential marketing guide for every small business owner. Its actionable, intuitive framework delivers step-by-step recommendations backed by years of proven success." — Ekaterina Walter, WSJ Bestselling Author

"This book will transform your online presence and help your business thrive in the digital age." — Martin Lindstrom, New York Times Bestselling Author

WHO SHOULD READ THIS BOOK:

✓ Small business owners ready to grow through digital marketing
✓ Entrepreneurs building their brand from the ground up
✓ Service providers looking to attract more clients online
✓ Content creators wanting to expand their reach
✓ Marketing professionals seeking to update their digital strategy

Whether you're just starting out or looking to refine your existing strategies, Digital Threads provides the clear, actionable playbook you need to succeed in today's digital marketing landscape.

Your digital marketing transformation starts here.