Doing Semiotics
A Research Guide for Marketers at the Edge of Culture
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- $64.99
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- $64.99
Publisher Description
Using applied semiotics, this book shows readers how to leverage the cultural codes that structure communication and sociality, endow things with value, and help us navigate social space and cultural change to solve business problems, foster innovation, and create meaningful experiences for consumers.
GENRE
Business & Personal Finance
RELEASED
2020
3 June
LANGUAGE
EN
English
LENGTH
208
Pages
PUBLISHER
OUP Oxford
SELLER
The Chancellor, Masters and Scholars of the University of Oxford trading as Oxford University Press
SIZE
3.8
MB