Get Scrappy
Smarter Digital Marketing for Businesses Big and Small
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- $15.99
Publisher Description
Marketing is changing rapidly, so sometimes it’s hard to keep up. Don’t get frustrated, get scrappy.
It’s an exciting time to be in marketing, with an array of equalizing platforms from the Internet to social media to content marketing, that have reset the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master--all on tighter budgets than ever before.
In Get Scrappy, chief brand strategist Nick Westergaard weaves hacks, tips, and idea starters together to provide a plan of attack for businesses of any size to:
Demystify digital marketing in a way that makes sense for your businessDo more with lessBuild a strong brand with something to sayCreate relevant and engaging content for your social media platformsSpark dialogue with your community of customersMeasure what matter
The result will be a reliable, repeatable system for building your brand, creating engaging content, and growing your community of customers. Don’t wait for marketing to reinvent itself. Instead, proactively reinvent your company’s marketing to maximize its reach!
PUBLISHERS WEEKLY
This helpful digital-marketing bible from Westergaard, host of the On Brand podcast and chief strategist at Brand Driven Digital, will be eagerly welcomed by marketers perplexed by the onslaught of conflicting information and advice on digital marketing. Westergaard recognizes that it's an exciting yet frustrating time to be in marketing, one in which the Internet has changed everything. Writing that being "scrappy" means "doing more with less," Westergaard helps readers navigate past the three main obstacles to success: "shiny new things," "the myth of big," and "checklist marketing." The major foci are on identifying a brand's blueprint and on engaging productively and honestly with one's customers or users. The energetic, narrative-driven presentation walks readers through meeting business objectives, assembling the right team, using a mix of old and new media, and reaching and nurturing an active community. Covering both strategy and concrete plans for action, as well as ways to streamline efforts and quantify results, Westergaard's book is a cogent guide to achievable digital marketing.
