Global Alliances in Tourism and Hospitality Management Global Alliances in Tourism and Hospitality Management

Global Alliances in Tourism and Hospitality Management

Dimitrios Buhalis & John C Crotts
    • $97.99
    • $97.99

Publisher Description

Target your business strategies to fit specific tourist cultures!Since Thomas Cook packaged the first tour in 1841, hospitality and tourism enterprises have forged long-term alliances with one another. Yet research suggests that most such alliances will fail. What goes wrong? How can tourism professionals take advantage of all the ben

GENRE
Business & Personal Finance
RELEASED
2000
28 March
LANGUAGE
EN
English
LENGTH
178
Pages
PUBLISHER
Taylor & Francis
SELLER
Taylor & Francis Group
SIZE
10.7
MB

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