How to Succeed in Copywriting When Everyone Wants You to Fail : An Interview With John Carlton

Years ago, John Carlton met his first copywriter while working in the art department at a catalog company and asked her how to do copywriting. She told him it was way too hard and that he would never figure it out. John made the decision that day that not only was he going to make it, but that he wasn’t going to withhold the secrets of his success from anyone after he did.

According to John, people naturally love grief, so you’re probably not going to find many people in your fan club. Your neighbors, your brother-in-law, maybe even your own spouse will secretly hope you fail and will delight in your misfortunes. But overcoming adversity is what every guru has had to do to make it. And you can do it too.

So in this interview, you’ll hear John take on questions from my listeners. And unlike the copywriter he met long ago, John doesn’t hold anything back.