The practice of promoting businesses and products on YouTube's platform is more and more popular. Therefore, it is no wonder why marketers are more than enthusiastic about including this platform in their marketing mix. In this book, you will learn everything that you need to know about using YouTube for marketing. In fact, YouTube is a cost-effective means to expand your business and your reach of audience. You will also learn about the benefits of YouTube marketing, steps to create a YouTube marketing campaign, tools to use for YouTube marketing, tips to enhance the efficiency of your marketing campaign on YouTube, tips to increase your reach, and much more.