It's in There!‪®‬

    • $17.99
    • $17.99

Publisher Description

Prego Spaghetti Sauce has been a flagship product in Campbell Soup Company’s portfolio for more than thirty years. This book showcases the creativity, science, and determination that were key to Prego’s development. From the tomato breeding to the recipe formulation to the engineering and mechanical feats necessary for production—not to mention the marketing research and advertising efforts needed to position Prego in the marketplace—It’s In There!® is a memoir-based product history of an iconic brand found today in kitchens around the world.

 

GENRE
Business & Personal Finance
RELEASED
2017
12 December
LANGUAGE
EN
English
LENGTH
282
Pages
PUBLISHER
The Ohio State University Press
SELLER
Chicago Distribution Center
SIZE
4
MB