Smiles That Save Lives

The link between happiness and health is well documented. More accurately referred to as subjective wellbeing, it’s been demonstrated that a positive outlook is not only the result of good health, but the cause of it. In the modern era of healthcare, pharmaceutical companies no longer simply sell drugs or treatments. They supply outcomes, a fact that is increasingly dictated by the value-based purchasing models of healthcare providers around the world. Thus, if a patient’s subjective well-being is the key to unlocking improved outcomes, then it’s also vital to the success of a treatment brand.