Strategies for International Industrial Marketing (RLE International Business) Strategies for International Industrial Marketing (RLE International Business)
Routledge Library Editions: International Business

Strategies for International Industrial Marketing (RLE International Business‪)‬

The Management of Customer Relationships in European Industrial Markets

Peter W Turnbull & Jean-Paul Valla
    • $87.99
    • $87.99

Publisher Description

This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.

GENRE
Business & Personal Finance
RELEASED
2013
7 May
LANGUAGE
EN
English
LENGTH
328
Pages
PUBLISHER
Taylor & Francis
SELLER
Taylor & Francis Group
SIZE
25.8
MB

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