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1) WEIRD is an acronym made up by Joseph Henrich, which stands for Western, Educated, Industrialized, Rich, and Democratic. WEIRD people are those who were brought up in a country with these five attributes.
2) WEIRD people value individualism very highly and live by it. They tend to be control-oriented, nonconformist, and analytical. Their focus is on themselves – their attributes, accomplishments, and aspirations – rather than on their personal relationships or perceived social roles.