Summary of Seth Godin's This Is Marketing

Excerpt From Summary of Seth Godin's This Is Marketing



#1



The true north has flipped, and effective marketing now depends on empathy and service. In this book, you’ll find the tools you need to navigate the challenges you’ll face along the way.



#2



The internet is the first mass medium that wasn’t created to make marketers happy. It was created to give voice to the unheard, and it is a place where all your ideas deserve to be heard.