The 2% Rule

Every few years, a financial survey appears claiming to reveal the shocking truth about wealth in America. The top 1% own this much. The bottom 50% own that little. The gap is widening. These stories generate outrage for a day and then fade, leaving readers with the uncomfortable feeling that the system is rigged and their personal situation is hopeless. The truth is far more interesting and far more empowering than any headline suggests.

The people who reach the top 2% of net worth are not geniuses. They are not lucky in ways that most of us cannot replicate. They are certainly not the one-percenters that populist rhetoric describes. They are people who made a series of specific decisions, often boring ones, and then had the discipline to stick with those decisions for a very long time.

This book identifies the specific behaviors, decisions, and strategies of people who have reached the top 2% of net worth in this country. The difference between those who succeed and those who do not has almost nothing to do with income and almost everything to do with a set of rules that the second group followed and the first group did not. I call this collection of rules the 2% Rule.

Inside, you'll discover:
• The 2% threshold and how much net worth you actually need
• The wealth formula almost nobody follows with three simple variables
• The income escalator and how to increase your earning power
• The ownership mindset that separates the wealthy from everyone else
• How to avoid the lifestyle creep trap that destroys high earners
• The multiple streams imperative for building passive income
• The stealth wealth principle and why visible consumption is the enemy

The 2% Rule is not about being exclusionary or creating an elite club. It is about understanding that roughly 2% of the population has reached a level of wealth that changes their relationship with money. They are no longer working for money. Money is working for them.