![The Pull of Customers, The Push of Processes](/assets/artwork/1x1-42817eea7ade52607a760cbee00d1495.gif)
![The Pull of Customers, The Push of Processes](/assets/artwork/1x1-42817eea7ade52607a760cbee00d1495.gif)
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The Pull of Customers, The Push of Processes
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- $3.99
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- $3.99
Publisher Description
From the time the first business opened its doors
centuries ago, people have been trying to define
the essence of a company. Some have claimed
that a business is its bottom line. Others have
argued that a company is its customers, or its
marketing power, or its products, or its people.
Today, what best defines a business, writes New
York Times bestseller author Jim Champy, is its
processes - all the things a company does to
create and sell its goods and services. Here’s
how to make the most of yours.