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The Routledge Companion to Coopetition Strategies
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- $79.99
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- $79.99
Publisher Description
This reference volume is the first to provide a comprehensive international survey of co-opetition research. Organised thematically and written by the world's most cited researchers in the field, it views the topic through the lens of a variety of disciplines including innovation, strategic management, marketing and operations management.
This reference book is the definitive resource for researchers looking to understand the field of co-opetition throughout business and management
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