The Routledge Companion to Coopetition Strategies The Routledge Companion to Coopetition Strategies
Routledge Companions in Business, Management and Marketing

The Routledge Companion to Coopetition Strategies

    • $79.99
    • $79.99

Publisher Description

This reference volume is the first to provide a comprehensive international survey of co-opetition research. Organised thematically and written by the world's most cited researchers in the field, it views the topic through the lens of a variety of disciplines including innovation, strategic management, marketing and operations management.

This reference book is the definitive resource for researchers looking to understand the field of co-opetition throughout business and management

GENRE
Business & Personal Finance
RELEASED
2018
10 October
LANGUAGE
EN
English
LENGTH
456
Pages
PUBLISHER
Taylor & Francis
SELLER
Taylor & Francis Group
SIZE
7.3
MB

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