The Three C.e.o. Checklists

Leaders make the difference between a good
and a bad organization. Within a company,
everything gets done-or doesn't get done-
because of the procedures set in place by
management. Since leadership is a process
based on discipline and skill, mastering the right
process guarantees success. But finding that
perfect equation is often difficult-until now.


Drawing on his extensive experience as
business advisor to successful C.E.O.s, Ra
Broaddus outlines the highly effective
principles behind good leadership in The
Three C.E.O. Checklists. The three
components central to good management are
C.E.O. disciplines and skills, organizational
structure, and operating processes. Broaddus
explains key elements of each and how they
work together to produce a quality leader.
They include:

? Focus

? Credibility

? Communication

? Values and culture

? Planning

? Financial reporting

? Business development

? Human resource management



A must read for anyone in a leadership role,
this essential business guide shows you how
to implement Broaddus's practical advice
and find the equation that works for you.
Take your company-and yourself-to a
new and sustainable level of success.