The Ultimate Question 2.0 (Revised and Expanded Edition) More Books by Fred Reichheld

HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
2013
HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt) HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)
HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)
2026
La promesse gagnante La promesse gagnante
La promesse gagnante
2022
HBR's 10 Must Reads 2023 HBR's 10 Must Reads 2023
HBR's 10 Must Reads 2023
2022
Winning on Purpose Winning on Purpose
Winning on Purpose
2021