Thoughts for Associations

Mark Frels follows up on his two previous association management books—Just Common Sense and More Common Sense—in this third volume that explores how to navigate topics relevant to association staff and leaders.

The evaluation of existing and new association programming, employee motivation, member involvement techniques, membership drives, working with people, and other subjects are all primary topics in this guide. Learn how to:

• communicate effectively with staff and stakeholders;

• cultivate current and future leaders;

• help employees manage workloads; and

• provide members with additional value.

Frels also addresses critical questions such as how to decide whether to scuttle a program in favor of a new one, how to improve a mentoring program, ways to show and receive appreciation, and how to help employees learn from mistakes.

Transform your association, help managers and staff succeed, and meet the needs of your members with the guidance and insights in Thoughts for Associations.