Palgrave Studies in Marketing, Organizations and Society

Justin Noble Paul y otros
Serie • 5 libros • Mercadotecnia y ventas
The Customer Asset The Customer Asset
The Customer Asset
Neil Bendle & Shane Wang
Contemporary Trends in Marketing Contemporary Trends in Marketing
Contemporary Trends in Marketing
Aarti Saini, Justin Noble Paul & Satyanarayana Parayitam
Visualizing Marketing Visualizing Marketing
Visualizing Marketing
S. Umit Kucuk
Marketing Effectiveness and Accountability in SMEs Marketing Effectiveness and Accountability in SMEs
Marketing Effectiveness and Accountability in SMEs
Trevor A. Smith
Financial Dimensions of Marketing Decisions Financial Dimensions of Marketing Decisions
Financial Dimensions of Marketing Decisions
David W. Stewart