• USD 59.99

Descripción de editorial

This book shows how strategic management can be practiced in the context of flexibility. It discusses strategic formulation and implementation perspectives and practices, including vision and mission, general environment analysis, industry analysis, competitive advantage, resource and capability view, generic strategies, business level strategy, corporate level strategy, international strategy, change and turnaround, strategic implementation, and strategic controls, as well as flexibility embedded in these concepts. 

It can be used as a primary textbook for managerial programs for executives, and as a supplementary case textbook for core MBA courses. Exploring “Strategic Formulation” and “Strategic Implementation” concepts from a flexibility perspective, it is also an excellent companion to leading strategic management textbooks.

GÉNERO
Negocios y finanzas personales
PUBLICADO
2019
abril 16
LENGUAJE
EN
Inglés
EXTENSIÓN
278
Páginas
EDITORIAL
Springer Singapore
VENDEDOR
Springer Nature B.V.
TAMAÑO
45.5
MB

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