Digital Thinking - Pharma & Healthcare #Marketing #Disruption

Healthcare is moving from a focus on addressing point-in-time issues toward coordinated, continuous health management. As drugmakers seek new ways to incorporate digital technology into the way they do business, questions persist about whether the culture at traditional pharma companies is willing to change and move toward digitization. This book addresses and overview, key issues, dependencies and divide between IT and Digital and other important issues, organizational barriers, solutions and answers to help you succeed.