E-Commerce Facebook Advertising 2.0

Do you sell something online? Do you want to sell more of it? Have you heard of Facebook? This is a simple, easy to read guide to get your e-commerce business up on the Facebook advertising platform.


A Soup to Nuts Facebook Course

This is a detailed course in Facebook Ads for the e-commerce merchant. More than just how to flip the switch on your Facebook Ads, its goal is help you to make the most of your advertising dollars. 


Learn the Types of Ads Facebook Offers

Figure out the different types of Facebook Ads that advertisers most use and which ones would be right for you. There is no perfect ad format, only the one whose pros and cons matches yours. 


Make a Killer News Feed Ad

Learn the tips and tricks that made for an effective News Feed ad. Find out how to source the best image creative for your ads as well as the ways to avoid the pitfalls that grab almost every advertising first-timer. 


Find Audiences That Make Money

Analyze your audiences and use Facebook’s tools to recreate large pools of them to show your ads. Why bother marketing to anyone but those who can turn out to be your best performing customers?


Is It Actually Working?!

All sorts of tips and advice is useless if you have no idea if it is working or not. Learn the necessary marketing metrics to watch out for and the numbers to benchmark your ads’ performance. 


Version 2.0

Version 2.0 takes into account new information about the upcoming change in Right Hand Column Ads as well as includes a new chapter pulling it all together into one integrated process.