Generation Brand

Right this minute, you are the proud owner of a library full of content. And congratulations, it’s all about you! Cute, rambunctious, smart, or downright unflattering photos, videos, phrases, behaviors, what and who you like and love, where you’ve been, and what elicits your frown or thumbs down. You and your reactors have been building your life-brand since the birth of your life online. With trolls, cancel culture, reputational damage, and career destruction tainting our new connected reality, isn’t it time you take control of it?



Generation Brand is a modern playbook for cultivating your life-brand seamlessly through every life stage, leading to your early career and career advancement, as it gains power and strength with the rapid accumulation of live-out-loud content. Besides the different scenarios of life-brand, author Irina Soriano explains how it enables every human with social media access to impact positive change in their life and our society over the course of a lifetime. Also, start your exciting life-brand journey in real-time with an original Life-Brand Launch Kit designed by the author. It’s your life(-brand)! Love it forever.



About the Author



Irina Soriano is a German executive currently working in the technology industry. She has lived and worked all over the world, from EMEA to Asia-Pacific and lastly, the US, which she now calls her home. Throughout her career, she has been extremely passionate about mentoring young women and men to maneuver their career paths, but she has especially invested time to encourage, inspire, and empower women to build the confidence to ask for what they desire and deserve. Irina has built a strong life-brand around her profession and decided that the

year 2021 will be the opportunity to also establish her life-brand around what she cares most about—making a significant contribution to closing the gender gap in the workplace. Irina lives in New York City with her husband, Chris. Generation Brand is her debut book.