Handbook of Product Placement in the Mass Media
New Strategies in Marketing Theory, Practice, Trends, and Ethics
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- USD 69.99
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- USD 69.99
Descripción editorial
Leading experts present cutting-edge ideas and current research on product placement!
The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book in English to examine the wider contexts and varied texts of product placement, related media marketing strateg
GÉNERO
Negocios y finanzas personales
PUBLICADO
2004
28 de mayo
IDIOMA
EN
Inglés
EXTENSIÓN
306
Páginas
EDITORIAL
Taylor & Francis
VENDEDOR
Taylor & Francis Group
TAMAÑO
1.6
MB