• USD 62.99

Descripción de editorial

As more and more companies enter the global business arena, it is critical that they acquire relevant information specific to their industry and the country that they wish to enter. This book explains how to perform accurate, timely, and appropriate research to make informed strategic decisions. The chapters of "International Business Research" follow the overall research process - defining the research problem, explanation of research methodologies, data analysis, report writing and dissemination. The book presents methodologies for most functional areas and can be used as a research tool for the broad international business field. It includes in-chapter learning objectives, exercises, summaries, boxed inserts, and a detailed glossary. In addition, a sample data disk is bound into each copy of the book.

GÉNERO
Negocios y finanzas personales
PUBLICADO
2015
febrero 12
LENGUAJE
EN
Inglés
EXTENSIÓN
488
Páginas
EDITORIAL
Taylor and Francis
VENDEDOR
Taylor & Francis Group
TAMAÑO
24.4
MB

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