L'avantage concurrentiel L'avantage concurrentiel

L'avantage concurrentiel

Comment devancer ses concurrents et maintenir son avance

Michael E. Porter
    • USD 48.99
    • USD 48.99

Descripción editorial

Constamment réédité depuis 1986, L'Avantage concurrentiel est un ouvrage fondateur de la pensée stratégique contemporaine. Il met au jour les 3 options stratégiques qui s'offrent aux dirigeants et que l'on a appelées par la suite les «stratégies génériques de Michael Porter». Il développe également un outil qui a fait le tour du monde : la chaîne de valeur.

GÉNERO
Negocios y finanzas personales
PUBLICADO
2023
4 de enero
IDIOMA
FR
Francés
EXTENSIÓN
664
Páginas
EDITORIAL
Dunod
VENDEDOR
Hachette Livre
TAMAÑO
14.9
MB

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