Lululemon Marketing Analysis

Comprehensive marketing analysis of Lululemon with global reach and common consumer-driven goals discussed. This book will answer several question like:

 

1) Define their brand, brand personality and list their sub-brands and their names (if any). 

2) What type of product are they and list 1 tangible and 1 intangible attributes as a product? What stage of product life cycle to you think they fit (Intro, growth, maturity of decline) and why? 

3) What consumer needs are these brands meeting? 

4) Do these brands have common goals with their consumers? 

5) Do you think consumers have brand loyalty with these brands? Why or why not? 

6) Develop a brand product mix for each (chart form and bullet points) as per figure 7-3 pg. 180 in text. 

7) Outline their target market profile (geographic, demographic, Psychographic and Behaviouristic as per Figure 6.1 pg. 152 of Text and then summarize one of the brands similar to the Target Market Data – AIMIA on pg. 157 of Text. 

8) List their marketing channels. What degree of distribution are they? 

9) Identify how they distribute their brand to their consumer? 

10) How do they distribute their product to their target market online and via mobile marketing, give 1 example of each 

11) How do they use content marketing to engage with their consumers/ fans? 

12) How do they use social media marketing, social bookmarks and or social creation to market their brand? See. Pg. 357 for social media marketing examples and reference. Provide 1 new social media marketing tactic they could implement to better build their brand and engage with their target market? And How? How would they measure and monitor its success? Comment is social media marketing hurting their brand in any capacity? If so, how? 

13) Who is their competition? Are they competitors of one another? Why or Why not? What is their strength over the competition? What is their weakness? Provide one of each. 

14) How do they use Public Relations to market their brand and or message (s)? 

15) Have these brands had to use crisis management for any situation that may have or did impact their brand in a negative manner? If so, please list and include how you as a marketer would handle a negative situation like this? 

16) Describe their current branded entertainment approach to their market and create a new branded entertainment concept for your brand to consider adopting as part of their strategy. 

17) Overall comment on their brands and how they use media to market their brand, would you change it or add to it if you were their marketing manager, if so, please state how and then give a comparison of the two brands.