Marketing Your Book: An Author's Guide

Authors will benefit hugely from this practical book by seeing how

effective they can be at helping to promote their own books. Alison

Baverstock encourages authors to work with publishers but also explains

how to 'go it alone' for authors who plan to self publish. The book

covers: how marketing works; what opportunities there are; how authors

can help; how to get noticed; how to get local publicity, organise a

launch event and keep the momentum going after publication. The book

also provides authors with a real insight into the publishing process

and contains illuminating interviews with everyone concerned: editors,

marketing people and, most importantly, authors.