Selling Snake Oil

Selling Snake Oil is sensational confrontation with the masterminds of the world's most innovative and astonishing investment frauds. This book offers a glimpse into the ingenuity, psychology and strategies of history’s most effective swindlers, who successfully duped US presidents, savvy CEOs, seasoned investment professionals, and everyday investors like you and me. 


The cases are as real as the victims that lay in their waste. But most important are the eternal lessons they left behind. This book is as entertaining as it is actionable, with every story offering readers another layer of protection in their efforts to ward of the charlatans of the future. 


You will travel from the shores of Antigua to the farms of Ontario, from the Eiffel Tower to small-town America and into the sanctuaries of Wall Street. The stories will carry you across the broadest gamut of geographic and historical narratives. All of which, with the singular objective of helping you avoid the next snake-oil salesman.


About the Author


Mo Lidsky is the Chief Executive Officer of Prime Quadrant, Canada’s leading investment research and consulting firm. Prior to Prime Quadrant, Mo was the co-founder and owner of several companies in the technology, automotive, and financial service industries. In addition, Mo has served as a non-profit Executive and lead all of Yeshiva University's operations in Canada. Mo continues to sit on a number of a charitable and corporate boards. Mo is the author of Partners in Preservation: How to Know Your Advisor is Truly Protecting Your Wealth, as well as the co-author of The Philanthropic Mind: Surprising Discoveries from Canada’s Top Philanthropists and In Search of the Prime Quadrant: The Quest for Better Investment Decisions. He holds multiple degrees, magna cum laude, in economics and psychology from Yeshiva University, and has an MBA from the University of Toronto’s Rotman School of Management. Mo lives in Toronto with his beautiful wife and five precocious children.