• USD 9.99

Descripción de editorial

Speechwriting is the definitive guide to writing a speech, revealing all the tools and techniques of the trade, such as how to win an argument, construct a sound bite and perform on stage. The first part of the book covers the arts of persuasion, argument, story telling and metaphor, providing a solid grounding in the theory of speechwriting, which should appeal to anyone with an interest in politics, communication or language. The second part covers the crafts of editing, sound bites, media manipulation, performance and strategy, giving invaluable practical guidance to professional or aspiring speechwriters. This book combines academic rigour with practical nous, drawing on lessons from Aristotle to Obama. It is the essential guide for anyone who writes speeches, for themselves or others, in politics, PR or business.

GÉNERO
Técnicos y profesionales
PUBLICADO
2018
agosto 10
LENGUAJE
EN
Inglés
EXTENSIÓN
288
Páginas
EDITORIAL
Crowood
VENDEDOR
Perseus Books, LLC
TAMAÑO
14.8
MB

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