SUMMARY - Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renée Mauborgne

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes.



*By reading this summary, you will learn what the Blue Ocean strategy is and how to implement it in your company.



*You will also discover : that to differentiate yourself from the competition, there is nothing better than creating your own market; that to create a new market - a Blue Ocean - you need to bring innovation and value to your customers; that it is necessary to adopt a customer-centric approach; that it is better to target new customers than to focus on an already saturated market; that the Blue Ocean strategy can only succeed if you involve all your employees in its development and execution; how to spot the signs that the competition is invading your Blue Ocean and react intelligently.



*Why is a Blue Ocean strategy becoming increasingly important today? On the one hand, the demand for original solutions in various fields (health, education, etc.) is growing while budgets are shrinking. On the other hand, it is a question of survival for companies to renew themselves. With the rise of blogs and social networks, companies are no longer in control of their reputation, and their markets are shifting from Europe or the United States to China and India. Finding new opportunities for development then becomes a major issue.



*Buy now the summary of this book for the modest price of a cup of coffee!