SUMMARY - Read Me: 10 Lessons for Writing Great Copy by Roger Horberry and Gyles Lingwood

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes.

*By reading this summary, you will discover how to write clear and effective advertising messages.

*You will also discover : the characteristics of a quality content: clear, catchy, relevant, memorable, and emotionally appealing; the art and the way to make your message impactful; the tone to speak to the reader; the importance of putting yourself in the audience's shoes; the role of your writing in highlighting and appealing a brand's identity.

*Every copywriter is looking for the secret to making a product or brand irresistible. In an age of hypermedia where consumers are constantly exposed to multiple content, your messages need to be differentiated to make an impact. The power of words, used wisely, is a formidable weapon. Let these tips guide you and you will learn how to chisel distinctive content.

*Buy now the summary of this book for the modest price of a cup of coffee!