SUMMARY - Start Something That Matters by Blake Mycoskie

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes.


*As you read this summary, you will discover how the TOMS shoe brand has reinvented the notion of business through giving.


*You will also discover : the story of a resourceful young entrepreneur: Blake Mycoskie; that it is possible to start a business without a business school education; that everyone can make a difference in the world; how to deal with the fears associated with starting a business; the keys to starting an entrepreneurial project.


*With Start Something That Matters, the creator of the TOMS brand wants to pass on his entrepreneurial knowledge and inspire his readers. By telling the story of the brand, he hopes that readers will in turn take up the cause that makes sense. To help them, he begins by identifying six principles that have helped TOMS grow: find a good story to tell, confront your fears, be resourceful even without money, keep it simple, build trust and give. It's up to them to apply them at their level!


*Buy now the summary of this book for the modest price of a cup of coffee!