The Ghatotkacha Game

THE GHATOTKACHA GAME: MARKETING LESSONS FROM MYTHOLOGY

Are there any?

Would it be a stretch to connect the dots, to learn from stories of yore, from characters that have been chiselled and enhanced across centuries?

A marketer seeks inspiration from all possible sources, including ones that are clearly outliers! Let us take one particular character from the Mahabharata.

Ghatotkacha is a very powerful character in Indian mythology.† Everything from Ghatotkachaís birth to his death is a game. Does he play different games, or is he a part of one himself?

After reading this book, ask yourself: did Ghatotkacha play games, or did he participate in the success of a bigger game? As a marketer, what can I learn from his life? What can I implement and what can I share?

Marketing. Mythology. And the many messages therein.