David Aaker

Libros
Las marcas según Aaker Las marcas según Aaker
Las marcas según Aaker
2014
Aaker on Branding Aaker on Branding
Aaker on Branding
2014
Creating Signature Stories Creating Signature Stories
Creating Signature Stories
2018
Owning Game-Changing Subcategories Owning Game-Changing Subcategories
Owning Game-Changing Subcategories
2020
On branding On branding
On branding
2015